Bring control to CRM, revenue systems, and customer communications. Then build what is missing.
Saiga builds and runs the operating layer beneath customer communications: implementation, migration delivery and campaign operations across Braze and Salesforce Marketing Cloud. Where the layer is broken rather than missing, we diagnose it, redesign it, and govern it.
Experience across complex CRM, customer communications, and revenue systems environments
Individual experience of Saiga's founder, not engagements held by Saiga Systems Ltd.
When CRM and revenue systems scale, the layer underneath often falls behind
Customer communications rarely become difficult because of one platform issue alone. More often, the operating layer underneath them starts to weaken: ownership becomes unclear, approval processes become inconsistent, lifecycle activity grows unevenly, and new tools are added before the foundations are ready.
fragmented lifecycle activity
platforms live but never structured
inconsistent approval and sign-off
weak visibility across journeys and triggers
data and segmentation risk
operational friction between teams
pressure to adopt AI into workflows that are not yet properly controlled
capability licensed but never configured
Assess your operating layer in two minutes
See where your CRM and revenue systems stand against seven dimensions of operational maturity.
Specialist delivery and advisory for CRM, revenue systems, and customer communications
Engagements start from the problem in front of you, not from a framework. These are the six we are asked about most.
Platform Delivery
The design exists and nothing is built. Implementation, migration delivery and ongoing campaign operations across Braze and Salesforce Marketing Cloud.
Consumer Duty Communications Evidence
Your board report asserts outcomes your data may not evidence. A 2-3 week review of what you can prove, what you cannot, and what must change before the next cycle.
Migration and Platform Assurance
Independent, client-side oversight of CRM selection and migration. Where we advise on selection, we do not bid to build.
Deliverability, Consent and Data Remediation
Falling inbox placement, consent that would not survive scrutiny, data nobody trusts. Scoped, fixed-price remediation that ends with the rules to stop it returning.
Post-Acquisition Data Consolidation
The deal closed; the customer data did not. A structured review of what the group actually owns, where it fragments across brands, and the sequence for consolidating it.
Fractional CRM and Lifecycle Leadership
Senior ownership of the CRM function without the permanent hire. Scoped, deliverable-based leadership for groups between hires or mid-integration.
Insights
Practical thinking on CRM governance, operating models, and the control layer beneath customer communications.
Why Your CRM Isn't the Problem
When CRM underperforms, the platform gets the blame. The operating model is almost always the real cause.
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The Cost of Under-Activated CRM
Most platforms run at a fraction of their capability. The gap is quiet, and that is exactly what makes it expensive.
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AI on Top of Bad Data
AI in CRM is a sequencing problem before it is a technology opportunity. Applied in the wrong order, it scales what is already broken.
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Who Is Governing Your AI
AI is already acting on your customers, usually with no oversight. Readiness gets it switched on. Governance keeps it safe.
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A stronger operating model for CRM and revenue systems
Our work is designed to help businesses move from fragmented execution to a more structured, dependable, and scalable operating model.
clearer ownership and accountability
stronger approval and QA workflows
reduced communication and process risk
better lifecycle clarity across journeys and triggers
stronger data and segmentation discipline
a more credible foundation for AI-assisted communications
a platform configured to what was actually bought
a team able to run it without external help
If CRM and revenue systems have outgrown the way they are controlled, that is usually where the real work starts.
We help businesses assess the current state, identify the highest-friction or highest-risk issues, and put a more workable operating model in place.